In a world where everything is optimized, automated, and increasingly controlled, the advantage doesn’t go to the brands with the best tools.
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October 5–8, 2026
2026
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The industry has done something genuinely impressive within media innovation.
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Marketing leaders do not need another year of chasing disconnected innovation.
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Understanding where GenAI Search fits in the funnel, keeping governance at the forefront, and having SEO and SEM strategies designed to reach consumers at both the top and bottom of the funnel, will support success in the AI era.
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This is the final call for airlines that want to differentiate themselves in the modern travel landscape.
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In the end, my take on Kellogg’s strategy is that it is a great idea for this moment in marketing, authentic to the brands, and offers a great creative canvas, but Kellogg’s should start planning what’s next because these strategies have a shorter shelf life than the products they are helping sell.
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The founders I’ve seen complete a sale process successfully are well prepared from the outset.
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Durable media businesses own the customer relationship, shape the advertiser relationship, and maintain control over the environments where monetization happens.
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