October 5–8, 2026
2026
VOD NOW AVAILABLE!
The real question is not whether AI will make advertising more efficient. It almost certainly will. The real question is whether the industry can prevent “better performance” from becoming a euphemism for worse markets, weaker trust, and bigger external costs.
Read More →
When these elements align, brands can turn attention into measurable outcomes and improve the return on every campaign.
Read More →
In an era where brands and agencies are under increasing pressure to prove social impact isn’t just performative, partnerships that combine community, culture and long-term commitment are beginning to stand out from the noise.
Read More →
A reminder that attention is still shaped by what we allow to linger.
Read More →
At the end of the day, AI stands for different things to different people and, in my experience, it is artificial and its “intelligence” is debatable.
Read More →
The move toward agentic systems will not happen all at once, but many of its components are already in place.
Read More →
Where does interest genuinely begin, and how easy is it to act while that interest is still there?
Read More →
Adlook research across six markets shows how casual fans and match outcomes can change everything about campaign timing.
Read More →
By Shane Buckley, Head of UKI Restaurants, Uber Advertising From pre-match snacks to watch parties…
Read More →
