Advertising Week

Back to the Future: Direct Mail Data Is the Outcomes Era’s Missing Link

By bringing in the data that drives performance in offline direct mail, digital marketers can start building models around real people and real purchase behavior.

AI Personalization Has a Price Tag. Are You Charging the Right One?

Consumers understand AI considerably better than they did a year ago and are acting on that understanding with their spending.

Total Marketing Meets AI for Welfare Design. Everyone Wins.

The original promise of marketing was to create value by better understanding people. In the age of AI, this promise can become more precise, more personalized, more effective, and capable of generating shared and tangible value.

After Cannes: Three Bets the Ad Industry Needs to Make Before Advertising Week

Cannes isn’t the moment you act. It’s the moment you decide what you’re going to act on.

The Goodyear Blimp: 5 Fun Facts You Never Knew About the Icon in the Skies

For more than 100 years, the Goodyear Blimp has been one of the most exciting icons to spot high up in the skies. The blimp, operated by the Goodyear Tire and Rubber Company, has symbolized progress and adventure since its first airship took flight.

Why Brands Keep Coming Back to Military Audiences

The brands that succeed here don’t win because they wave a flag. They win because they understand the people behind it.

Why Taylor Swift and Travis Kelce Chose a Billboard Instead of a Feed

The instinct from most marketing teams is to add more channels, more targeting, more impressions, purely for the sake of doing more.

How Well Do You Know Spammy, the SPAM Mascot?

The official SPAM brand mascot, if your source is Google’s AI overview, is supposedly Sir Can-A-Lot. The Gemini blurb describes him as a “mustachioed cartoon knight.”

Advertising Without a Net: Why Experience Has Become Marketing’s Most Honest Channel

As consumers become harder to impress and AI makes content easier than ever to produce, experiential marketing has become one of the few disciplines where brands cannot fake relevance. Every interaction is tested in real time, forcing marketers to create experiences that genuinely earn attention instead of simply buying it.