Advertising Week

Brands Are Sleeping on YouTube: Here’s The Five Biggest Mistakes They’re Making

Every platform requires its own strategy. Instagram, TikTok, and YouTube are not interchangeable.

Does Your Agency Really Understand Your Customers… or Your Business?

It’s time for agencies to get beyond the Mad Men thinking. Their job isn’t to ask how to get the right message across a particular channel to maximise efficiencies, it’s how to get the most useful message out to drive growth where it’s most needed.

CTR is a Strategy That Isn’t Clicking Anymore

Metrics like view-through conversions, watch time, video completion rate and thumb-stop rate offer a far more accurate view of effectiveness.

The Best Spot of the Super Bowl: La Latinidad

Bear with me here—Bad Bunny delivered the best ad of the Super Bowl. Not the best halftime show (who cares about that ranking?), but the best ad.

Creative Intelligence: When AI Becomes a Mirror for Human Taste

AI shows advertisers how well an ad is understood and which components within the creative are going to appeal to the needs and tastes of the target audience.

Why 2026 Is the Year Performance Marketing Finally Stops Guessing

If your measurement only exists inside the platforms, your strategy isn’t owned, it’s rented.

Retail Media Can Expand the Funnel — or Finally Expand the Market

Retail media’s next chapter will be shaped by whoever succeeds in making the broader retail landscape work as a system rather than a collection of silos.