Advertising Week

You Forgot To Build Your Brand

Companies spend the vast majority of their marketing resources pursuing consumers who are already shopping while largely ignoring the audience that will determine their growth six months, twelve months, or three years from now.

Successful SPO Requires Nuance, Not Blunt Force

Advertisers need to reach qualified consumers on channels that are likely to engage them while avoiding duplication issues, and they need to do so efficiently and effectively.

The Dashboard Delusion: Why More Data Is Making Media Buying Harder

The organizations creating the most value today are not the ones producing the most reports.

The Problem With MMM Isn’t the Model, It’s That Almost Everybody Mistakes Measurement for a Decision

By Bradley Keefer, Chief Revenue Officer, Keen Decision Systems The frustration with marketing mix modeling…

CEOs Need Clarity of Vision. College Freshmen Might Be Their Best Teachers.

By Greg March, Co-Founder and CEO, Noble People Scroll through your feed this spring, and…

Unique Brand Mascots and Ambassadors: How Brands Build Memorable Identities and Lasting Customer Loyalty

Discover how unique brand mascots and ambassadors build trust, boost recognition, and create lasting customer loyalty in modern marketing.

Infrastructure Is About to Become the Hottest Topic in Commerce Media

By Nicholas Ward, President & Co-Founder, Koddi Commerce media is entering a new phase. After…

Media Is All About Human Connection, but Is That Still True Behind the Scenes?

This explosion of channels, formats, devices, and platforms has been enabled by technology, but this same technology has made it harder to build lasting bonds behind the scenes.

Why Fox’s Roku Acquisition Could Reshape the Future of Connected TV Advertising

Fox’s acquisition of Roku reflects a broader industry shift toward integrated media ecosystems where content, technology, data, and advertising operate together rather than as separate functions.