Advertising Week

3 Factors Making Local a Key Part of Convergent TV

Streaming gets most of the attention in today’s TV landscape, for good reason.

The Tricky Math That (Still) Leads to Programmatic Overpayments

Fees can pay for execution, but they don’t perform. Advertisers need to investigate to ensure as much of the budget is going towards working media as possible.

AI’s Biggest Marketing Problem Isn’t Intelligence. It’s Infrastructure

The future of marketing may be powered by AI, but it will be enabled by the systems that allow data, platforms, and agents to work together.

If You Have a Gen Z Strategy, You Need a Mall Strategy

For brands that are still treating physical presence as a line item rather than a platform: the research is in. Gen Z made their choice. The question is whether you’ll meet them there.

Why the Future of Experiential Marketing Looks More Human Than Ever

Technology continues to transform how people discover brands, but it has done very little to change how people build trust.

Why Supermarkets Deserve a Bigger Role in Media Planning

As advertisers search for more effective, accountable, and attention-rich media environments, supermarkets deserve to be recognised not as a secondary retail touchpoint, but as a core part of modern media planning.

The ROAS Mirage: Why CPG’s Most Trusted Metric Is Misleading Growth

By Stan Turek, General Manager, Measurement at InMarket For too long, consumer packaged goods (CPG)…

Creativity Needs Receipts: AI Is Helping Marketers Connect Bold Ideas to Measurable Business Impact.

AI improves marketers’ ability to understand, test and optimize creative performance, the industry can move toward a more complete definition of excellence: work that captures attention, builds meaning and proves how deeply it mattered.