Advertising Week

Search On: The Future of Search and AI

Google may lose its crown, and search and marketing, plus story-telling, may become easier and less costly for the small and the bif enterprises.

The Dark Funnel of Commerce: Why Brands Are Losing Visibility Where It Matters Most

The dark funnel needs to be strategically navigated and understood.

The TikTok Shop Halo Effect

Consumer behavior is too ingrained, and the broader commerce ecosystem too entrenched, for any single platform to fully contain the journey.

What It Actually Takes to Become AI-Ready Across a Global Team

Daily use of custom-built, AI-enhanced workflows and processes will be standard practice across our global workforce by year-end, and EMEA is tracking nicely against the ambition.

Why Influencer Marketing Is the Missing Piece of the Search Puzzle

By Giulia Mazzei, Influencer Marketing Director, Greenpark Brands have long treated search as a technical…

How STAYCOOL Created a Clothing Collection for the Pillsbury Doughboy

ICYMI, a clothing collection starring Pillsbury’s beloved Doughboy mascot dropped on Friday May 15, 2026.

Can We Mitigate the Economic Risks of AI in Digital Advertising?

The real question is not whether AI will make advertising more efficient. It almost certainly will. The real question is whether the industry can prevent “better performance” from becoming a euphemism for worse markets, weaker trust, and bigger external costs.

Designing for Conversion: How Brand Experiences Unlock Paid Traffic Value

When these elements align, brands can turn attention into measurable outcomes and improve the return on every campaign.

How Sport, Social Media and Community Are Converging Around Refugee Support

In an era where brands and agencies are under increasing pressure to prove social impact isn’t just performative, partnerships that combine community, culture and long-term commitment are beginning to stand out from the noise.